Your Privacy Matters to Us
At Tearbird Lifestyle Pvt Ltd (“we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information of our customers and website users (“you”). This Privacy Policy outlines our practices regarding the collection, use, sharing, transfer, and disclosure of your personal information.
Information Collection and Use
We only collect information essential to provide you with our services, complete your orders, or communicate with you about your order’s status.
For this Privacy Policy, Sensitive Personal Data or Information (“SPDI”) refers to data as defined by the Information Technology Act, 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”). Personal Information in this Policy includes SPDI where relevant or as mandated by the IT Act and SPDI Rules.
- Credit Card & Bank Details: We do not store your credit card or online bank account information.
- Information Sharing: We do not rent, sell, or share your name or personal details without your consent.
- Cookies: We use “cookies” to recognize repeat visitors and analyze site traffic. This data is anonymous and helps us enhance your browsing experience.
By accepting this Privacy Policy, you consent to our collection, use, and transfer of your personal information as described. We reserve the right to update this Privacy Policy at any time. Updated policies will be sent to the email address you have provided.
Collection of Personal Information
We collect personal information when you provide it directly. For instance, if you purchase a product, we may gather details like your name, mailing address, phone number, and email address. When signing up for newsletters or other services, we collect your email address and any other relevant details. This information is used to process your order, keep you updated, and support customer service needs.
You are responsible for ensuring the accuracy and completeness of your personal information.
Use and Processing of Personal Information
We use personal information for business-related purposes, including but not limited to:
- Handling requests, inquiries, complaints, and customer services.
- Responding to queries and providing product information.
- Customizing our services for you.
- Analyzing trends to improve our services.
- Informing you about new products and services.
- Legitimate business needs.
- Compliance with legal obligations or law enforcement requests.
Disclosure of Personal Information
We do not rent, trade, or share your personal information for marketing without your consent. However, we may share your information under legal obligation or if required by law. Additionally, we may disclose information as part of a business reorganization or sale of assets, in which case the third party will have the right to continue using your information.
- Why Cookies Matter: We use cookies, pixel tags, and clear GIFs to enhance your experience on our website. Cookies help us identify relevant sections of the website for you. Third-party cookies may also be used to display advertising banners.
- Opt-Out: You can manage your cookie preferences via your browser settings, though declining cookies may limit website functionality.
Your Rights
You can withdraw consent for the processing of your SPDI at any time by emailing us at info@tearbird.com. Please note that consent withdrawal applies only moving forward and may impact the services we can offer you.
To access, review, or update your SPDI, you may contact us at info@tearbird.com. Some information may be restricted from modification under applicable law.
Security Practices
We use reasonable security measures to protect your SPDI. In certain cases, third parties may store your data, and we require them to follow secure practices. We are not liable for data loss, damage, or misuse arising from events beyond our control, including natural disasters, system breaches, or unauthorized access.
Grievance Redressal
If you have any concerns or grievances regarding your personal data, please contact our designated Grievance Officer:
Name: Kiran Sudhakar
Designation: Head of Operation
Email: hello@tearbird.com
Types of Data Collected by Tearbird
“Personal data” refers to any information that can directly or indirectly identify you. To share personal data with us, you must be over the age of 16. We may collect the following personal data directly from you:
- Name and contact details
- Areas of interest
- Online purchases and service requests
- Size and style preferences
- Pages visited on Tearbird.com
- Participation in events
- Interactions with our customer service team
If you apply for a job at Tearbird, we may collect additional information, such as your resume and references. Required fields for personal data are marked on our forms; without these, we may be unable to fulfill certain requests. Optional fields help us understand you better and tailor our services accordingly.
Channels for Data Collection
We collect data through multiple channels, including:
- Interactions on Tearbird.com
- Customer service contacts
- Forms you fill out
- Mobile apps you use
- Events hosted by Tearbird
- Clicks on search engine ads leading to our site
- Interactions on social media (likes, comments, follows, etc.)
- Instant messaging apps like WhatsApp, where communication with our sales advisors may not be confidential
Purposes for Using Your Data
Depending on how your data is collected, we may use it to:
- Process your orders
- Maintain your customer profile
- Manage your participation in events
- Process job applications
- Enhance our website and mobile apps
- Improve our products and services
- Handle online requests regarding Tearbird
- Personalize content and messaging both online and offline
For job applicants, data is used to manage and track applications. We also retain sales documents and transaction history to meet legal requirements, insurance, and audit needs. The legal basis for processing your data includes:
- Your consent (e.g., for personalized offers or cookies during browsing)
- Contract execution (e.g., processing orders, managing your account)
- Legal obligations (e.g., retaining sales invoices)
- Our legitimate interests (e.g., improving services, fraud prevention, securing systems, and personalizing marketing)
Data Retention Period
We retain your data only as long as necessary to fulfill our purposes or as required by law:
- Customers (who have made purchases): up to 10 years from the initial purchase, renewed with each interaction with Tearbird.
- Potential customers (interested but haven’t purchased): up to 5 years from data collection, renewed with each interaction.
- Job applicants: up to 2 years from the application date.
Recipients of Your Data
Your data is primarily used by Tearbird departments handling your requests. Only authorized individuals have access to personal data when necessary. We do not share your data with third parties for marketing purposes. However, we may share your information with:
- Other Tearbird establishments to provide consistent and personalized service.
- Trusted third-party providers, such as payment processors, delivery services, IT and web marketing teams, public relations partners, and customer service subcontractors acting solely on our behalf.
- Third parties in specific situations, like legal obligations or changes in company management.
This policy ensures that your data remains protected, accessible only to those responsible for fulfilling your requests or improving your Tearbird experience.